It's loud out there..
We live in a day and age of information overload. The truth and facts have had to make way for opinions. It seems all the news that we get today are just the opinions of the people delivering it to us and a lot of times none of it is based on any research or evidence.
So how do you decipher and make intelligent purchasing decisions for your business?
Start with your Goals
The best way to know what type of advice to seek or to avoid starts with your direction. If you don't have clear direction and purpose than you're vulnerable to be sold on someone else's goals. You need to set clear goals, not just for your business but for yourself. For example, our goal is to offer the best insurance advice and products so that our clients can set the bar in their industry. But if you don't have any desire to set the bar in your industry or see any value in doing so then our goals aren't aligned.
Seek to be Educated
It's great to trust the discretion of the experts but without being properly educated in your decision it's hard to have confidence. The role of an expert is not to make the hard decisions for your but to simplify and relay that information in such a way that you can understand it and make an informed decision. Your request of an expert should be to weed out all of the industry jargon and background noise so you can focus on what's important to making your decision. Don't allow someone else to make the decisions for you or you'll just waste time wondering if it was the right decision.
Understand Where the Advice Comes From
People aren't against you; they're just for themselves. It is important to understand who stands to benefit from the outcome of your decision. It's not reasonable to assume that no one will benefit from the outcome of your decision; unless you're seeking advice from mom. However, it is reasonable to inquire as to how someone is compensated and how your decision impacts that. If you're expert is invested 100% in only one specific outcome it's going to be very difficult to trust that person to provide you with the best possible council.